P.O. Box 267814, Chicago, IL 60626
U.S.A.
Tel: 1-773-465-7285 | Fax: 1-773-465-7387
E-Mail:
abt@abtonline.com
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APPLIED BEVERAGE TECHNOLOGIES , INC. SHIPPING BREWERY POTENTIAL PROFIT GUIDE
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BARRELS |
CASES |
BEER |
BEER |
PACKAGING |
TOTAL |
WHOLESALE |
SALE |
RETAIL |
6-PACK |
BREWERY |
|
BREWED |
(YIELD) |
COST |
COST |
COST |
PACKAGED |
PRICE |
PRICE TO |
CASE |
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31 GALS. |
24-12 OZ. |
PER CASE |
PER BBL. |
PER BBL. |
COST/BBL. |
TO DIST. |
RETAILER |
PRICE |
RETAIL |
PROFIT |
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13.50/CASE |
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1 |
13.367 |
3.07 |
41 |
63.49 |
104.49 |
180 |
244 |
317 |
5.92 |
75.96 |
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49 |
655 |
3.07 |
2,009 |
3111.08 |
5,120 |
8,842 |
11,937 |
15,518 |
5.92 |
3,722 |
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490 |
6,550 |
3.07 |
20,090 |
31110.76 |
51,201 |
88,420 |
119,367 |
155,177 |
5.92 |
37,219 |
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1000 |
13,367 |
3.07 |
41,000 |
63491.35 |
104,491 |
180,449 |
243,606 |
316,688 |
5.92 |
75,958 |
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3000 |
40,100 |
3.07 |
123,000 |
190474.05 |
313,474 |
541,347 |
730,819 |
950,065 |
5.92 |
227,873 |
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5000 |
66,833 |
3.07 |
205,000 |
317456.75 |
522,457 |
902,246 |
1,218,031 |
1,583,441 |
5.92 |
379,789 |
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$5.99 SHELF PRICE |
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15.50/CASE |
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1 |
13.37 |
3.07 |
41 |
63.49 |
104.49 |
207 |
280 |
364 |
6.80 |
102.69 |
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49 |
655 |
3.07 |
2,009 |
3,111 |
5,120 |
10,152 |
13,705 |
17,817 |
6.80 |
5,032 |
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490 |
6,550 |
3.07 |
20,090 |
31,111 |
51,201 |
101,519 |
137,051 |
178,166 |
6.80 |
50,319 |
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1000 |
13,367 |
3.07 |
41,000 |
63,491 |
104,491 |
207,182 |
279,696 |
363,605 |
6.80 |
102,691 |
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3000 |
40,100 |
3.07 |
123,000 |
190,474 |
313,474 |
621,547 |
839,088 |
1,090,815 |
6.80 |
308,073 |
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5000 |
66,833 |
3.07 |
205,000 |
317,457 |
522,457 |
1,035,912 |
1,398,481 |
1,818,025 |
6.80 |
513,455 |
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$6.99 SHELF PRICE |
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PACKAGING COST*: |
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BOTTLES (24) IN OUTER CASE |
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3.00 |
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CARRIERS (4) |
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1.20 |
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CROWNS (24) |
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0.20 |
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LABELS (24 NECK & BODY) |
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0.35 |
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$4.75 |
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DISTRIBUTOR MARK-UP |
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35-40% |
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RETAILER MARK-UP |
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35-40% |
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1/2BBL. KEGS DIRECT TO RETAILER |
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$70-$90 |
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WHOLESALER MARK-UP TO RETAILER |
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35% |
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RETAILER MARK-UP TO CONSUMER |
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30% |
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AVERAGE SELLING PRICE TO DISTRIBUTOR |
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$13-$16/CASE |
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IN THIS EXAMPLE |
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$13.50-$15.50 |
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AVERAGE DISTRIBUTOR PROMO/CASE |
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$1-$2; MATCHING BREWER'S CONTRIBUTION |
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COST OF BEER PER BARREL (INCL. TAX) |
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$41.00 |
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TOTAL TAX/BBL. |
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$12.00 ($9.00 FED.; $3.00 STATE) |
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BOTTLE YIELD |
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13.37 CASES (97%) |
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CASE/BBL. |
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13.78 |
DOES NOT INCLUDE OPERATING OVERHEAD
PACKAGING COSTS BASED ON NON-RETURNABLE PACKAGING. DEDUCT $3.00 FROM CASE COST IF RETURNABLE BOTTLES ARE USED.
TAX COST BASED ON FEDERAL "SMALL BREWER" LEVEL ($9.00) AND AVERAGE STATE EXCISE TAX RATE ($3.00).
COSTS ESTIMATES ARE BASED ON A SURVEY OF U.S. SUPPLIERS AS OF JANUARY 15, 2002.
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